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Why do products need packaging?

2026-01-08

Why do products need packaging?

1. Enhancing Product Appeal Packaging design is an important part of a product's external image. An excellent packaging design can attract consumers' attention and make the product stand out on the shelf. Through packaging design, companies can convey the product's features, selling points, and brand philosophy to consumers, enhancing the product's appeal and thereby boosting sales. 2. Increasing Product Value Packaging design can not only enhance a product's appearance but also add value to it. A well-crafted packaging design can improve consumers' perception and acceptance of the product, making them willing to pay a higher price. In addition, some high-end packaging designs can bring extra added value to the product, such as gift boxes, commemorative albums, etc., making the product more collectible and meaningful. 3. Improving Brand Image Packaging design is an important component of brand image. A good packaging design can convey the company's brand philosophy and cultural connotations, giving consumers a positive impression and sense of trust in the product and the company. Through packaging design, companies can shape their brand image, increase brand awareness and reputation, and thus attract more consumers. 4. Guiding Consumer Purchases Packaging design is a crucial tool for guiding consumer purchases. A well-thought-out packaging design can make the product more noticeable on the shelf, making it easier for consumers to find. Moreover, packaging design can guide consumer purchases by highlighting the product's features and selling points, such as its nutritional value, taste, or usage method, making it easier for consumers to make a purchase on impulse. In summary, the purpose of product packaging design is to enhance product appeal, increase product value, improve brand image, and guide consumer purchases. In today's increasingly competitive market, companies should value the role of packaging design and continuously improve their packaging design levels to enhance brand image and increase sales. At the same time, companies should design packaging that is attractive and practical according to market demands and consumer psychology to meet consumers' needs and expectations.

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What is the function of the exhaust valve on a coffee bag?

2026-01-08

What is the function of the exhaust valve on a coffee bag?

Everyone is familiar with packaging bags because anything we buy usually comes in a packaging bag. But do you know whether the quality of these packaging bags meets the required standards? 1. The appearance should not have defects that interfere with use, such as air bubbles, punctures, water marks, excessive streaks, poor plasticization, fish eyes, or hard lumps. The deviations in width, length, and thickness should all be within the specified tolerance range. 2. Physical and mechanical properties include tensile strength and elongation at break. These reflect the product's ability to withstand stretching during use. If these properties are substandard, food packaging bags (or films) are likely to tear or get damaged during use. 3. Hygiene performance includes evaporative residues (acetic acid, ethanol, n-hexane), potassium permanganate consumption, heavy metals, and decolorization tests. Evaporative residues indicate the likelihood of residues or heavy metals being released when the food packaging bag comes into contact with liquids like vinegar, alcohol, or oil. These residues and heavy metals can have adverse effects on human health. Additionally, residues can directly affect the color, aroma, and taste of food. 4. Degradability can be classified according to the product type into photo-degradable, biodegradable, and environmentally degradable. Degradability reflects the product's ability to be accepted by the environment after disposal. If degradability is good, the bag (or film) will break down, separate, and degrade under the combined action of light and microorganisms, eventually becoming fragments that the natural environment can assimilate. If degradability is poor, it will not be accepted by the environment, resulting in 'white pollution.'

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Precautions for the Production Process of High-Temperature Cooking Bags

2026-01-08

Precautions for the Production Process of High-Temperature Cooking Bags

Commonly used high-temperature retort bag substrates include PET, NY, AL, RCPP, etc. The corona treatment effect of these substrates directly affects the composite strength of high-temperature retort bags. During high-temperature cooking, the substrate will shrink to varying degrees. The corona treatment of the material did not achieve the expected effect, the composite strength was low, and there was not enough force between the composite bag layers to hinder the shrinkage of the substrate, resulting in serious delamination of the bag layer after high-temperature cooking. In general, the surface tension of PET and NY used for high-temperature retort bags should reach 50mN/m, and RCPP should reach 40~42mN/m. In addition, certain additives in the substrate, such as anti-clogs, anti-slip agents, and antistatic agents, are released to the surface at accelerated temperatures, which can lead to reduced adhesion. Since the high-temperature and high-temperature cooking bag is basically in water during the sterilization process, the matrix shrinkage should be measured at 120°C for 30 minutes when measuring the shrinkage rate of the matrix. The shrinkage rate should be small and stable, especially for BOPA membrane, RCPP membrane, SCPP membrane, longitudinal and transverse moisture-proof shrinkage is recommended to be no more than 1.5%, which can be called cooking grade membrane.

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Custom Sealing Film Process and Considerations

2026-01-08

Custom Sealing Film Process and Considerations

PP sealing films are widely used in product packaging and sealing in industries such as food, cosmetics, and daily necessities, and are used for packaging a wide variety of products for every customer. Therefore, PP sealing films also need to match specific requirements, including specifications, thickness, functional features, etc. To meet the different needs of users, a custom sealing film service has been introduced, which customizes sealing films according to the user's requirements and has been well received and praised by both new and old customers. The customization process and considerations for PP sealing films are as follows: 1. The thickness of the PP sealing film must be determined; otherwise, once our company has started production according to requirements, any loss will be borne by the user. 2. The quantity/weight of PP sealing films should be determined based on actual needs. The unit is KG, and the minimum order quantity is 100 KG. 3. For colored printing on PP sealing films, the color, blank spaces, 4-color, 6-color, 8-color options, etc., must be determined. 4. For the original design of PP sealing films, users must design the graphics and layout of the sealing films and provide them to our customer service. If there are any changes before the final draft, please communicate with customer service in a timely manner. 5. Functional characteristics of PP sealing films, if needed, should include features such as easy tearing, easy peeling, high-temperature cooking resistance, corrosion resistance, freezing resistance, and anti-fog properties.

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The Differences in Pet Food Packaging Bags

2026-01-08

The Differences in Pet Food Packaging Bags

The main difference between pet food packaging bags and ordinary food packaging bags lies in their special design and material selection to meet the nutritional components and preservation requirements of pet food. Design and Materials High Barrier Materials: Pet food packaging bags typically use high barrier materials to effectively block out light, oxygen, and moisture, thereby inhibiting the growth of microorganisms and extending the food's shelf life. This type of material better protects the quality of pet food. Various Bag Designs: Pet food packaging bags come in multiple designs, including stand-up pouches, three-side seal bags, four-side seal bags, and foil bags. Stand-up pouches can stand on their own, offer a large display area, and make it easy for consumers to see product information; three-side and four-side seal bags have a simple design with a strong seal, suitable for pet food producers of all sizes; foil bags, with their excellent barrier properties, are suitable for high-end, sensitive, or long-term storage pet foods. Appearance and Functionality Transparent Window Design: Some pet food packaging bags feature a transparent window, allowing consumers to directly see the pet food pellets or colors inside the bag, increasing product appeal and trust. This design is especially suitable for promoting new brands or products. Self-Standing Zipper Design: Pet snack packaging bags often use a self-standing zipper design, which is convenient for opening and closing, and allows pet owners to easily view and control the amount of food. Additionally, anti-slip features, brand logos, or colored zippers can be added to the zipper, enhancing the product's aesthetics and recognizability.

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Complete Guide to Tea Packaging: Design Essentials from Inside to Out

2026-01-08

Complete Guide to Tea Packaging: Design Essentials from Inside to Out

The design of tea packaging is not just about appearance; it also relates to the quality and preservation of the tea. Here are some key tea packaging configurations:

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Freshness, Convenience? Packaging Innovations Drive the Rapid Growth of the New Generation of Snacks

2026-01-08

Freshness, Convenience? Packaging Innovations Drive the Rapid Growth of the New Generation of Snacks

The global savory snack market is expected to grow from $94.5 billion in 2015 to $138.2 billion in 2020 (GlobalData, 2016), and the definition of snacks is changing due to consumer health concerns.

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How should the packaging industry create a new situation? Improving quality and efficiency to 'package' a new future

2026-01-08

How should the packaging industry create a new situation? Improving quality and efficiency to 'package' a new future

In the packaging industry, "three products" refers to the variety, quality and brand of packaging products. In 2018, the variety of packaging products will increase significantly, the quality of packaging products will be significantly improved, and the brand of packaging products should be cultivated.

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Future trends in packaging bag design

2026-01-08

Future trends in packaging bag design

We live in an experience economy. Today's consumers are not only seeking aesthetic appeal, but are also captivated by the overall experience that a product or brand can provide. In terms of packaging design, whether it is delivered directly to customers' doorsteps or viewed on store shelves, it plays a significant role in people's overall experience of your brand. Clearly, the increasing demand for meaningful and interactive consumer moments is shaping the world of packaging design.

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Is there also a pattern to innovation in packaging?

2026-01-08

Is there also a pattern to innovation in packaging?

When it comes to innovation in domestic food packaging, there is one that has to be mentioned, and it is Nongfu Spring. Its products have won the Pentawards Award, known as the Oscar of packaging design, many times. Nongfu Spring is even more jokingly called a "design company" by netizens. Not only that, Nongfu Spring's performance is still rising, from 5.2 billion yuan in 2010 to 15 billion yuan in 2016. However, not all companies have achieved this result. Some companies are not small in product innovation, and they are also making efforts in products and packaging, but it is difficult to achieve similar performance returns.

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